Sell direct and PMP without the manual work
Hono connects to the tools you already run, builds a media kit from your real numbers, and puts an agent to work answering quote requests and negotiating deals — inside the rules you set, with gated deals waiting for your approval.
Unified analytics
Traffic from GA4 and Ezoic, impressions and revenue from Google Ad Manager and Ezoic — rolled into one normalized daily view per property, from each platform's own numbers.
An always-current media kit
Products, packages, and rate cards generated from your data and refreshed as it updates. Buyers see accurate numbers, not a PDF that went stale months ago.
An agent that works 24/7
Your agent answers buyer quote requests and negotiates direct, PMP, and programmatic guaranteed deals around the clock — always within your floors, targets, concession curve, and round limits.
Direct GAM booking
Approved deals write straight into Google Ad Manager as line items with targeting and pricing configured — no manual trafficking — or push out as IAB Deals API deal IDs.
Delivery reports
Once a deal is live, delivery is pulled from Google Ad Manager — and from Index Exchange or Magnite when reporting is configured — and reconciled back into your reports, so you can see pacing and performance against what was sold.
A record of every deal
Proposals, counteroffers, approvals, and booked terms are kept as an append-only record, giving you an auditable history of what was agreed and delivered.
Is Hono right for you?
Hono is built for web publishers who sell — or want to start selling — beyond the open market.
- You run a website and use Google Ad Manager, GA4, and/or Ezoic.
- You already have direct or PMP demand and want to spend less time trafficking it.
- You want direct and PMP demand but don't have the team to chase and manage it manually.
- You want to set clear pricing rules and have deals negotiated inside them automatically.
- You want to keep control — approval gates decide which deals wait for your sign-off.
Hono is a platform, not an agency or merchant of record. Deals are between you and the buyer; Hono operates as your configured agent within the guardrails you set.
Ready to put your agent to work?
Connect your sources, publish your media kit, and approve your first deal — free during early access.