How it works

From connected data to booked deals

Hono turns your ad server and analytics data into a live media kit, then runs a guardrailed negotiation loop where your approval gates decide what waits for sign-off. Six steps, start to finish.

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Sign up and connect your sources

Create a Hono account and connect Google Ad Manager, GA4, and/or Ezoic. GA4 connects with read-only analytics access. Google Ad Manager connects with ad-manager access, which Hono uses to sync reporting data and — when a deal is approved — to create line items and deals in your ad server.

Your data syncs into unified analytics

Traffic, impressions, and revenue from each connected source roll into one normalized daily view per property — each metric sourced from the platforms that report it, so your inventory, sell-through, and yield read consistently.

Publish a data-backed media kit

Hono builds a public media kit from that data: products, packages, and rate cards grounded in real numbers. It stays current as your data updates — no static PDF that's stale the moment a buyer opens it.

Buyer agents discover and negotiate

Buyer agents find your media kit, request quotes, and negotiate direct, PMP, and programmatic guaranteed deals with your agent — strictly inside the guardrails you set. A deterministic engine decides which actions are allowed; the language agent never proposes a price outside those bounds.

Approval gates you control

Deals that trip your gates — size, floor proximity, guaranteed deals, first-time or low-trust buyers — land in your queue before anything books. You see the buyer, the terms, and how they compare to your floors and targets, and you decide whether to book, counter, or decline. Deals that clear every gate book automatically under your rules.

Deals book and delivery is reported

Approved deals book directly into your Google Ad Manager — line items, targeting, and pricing set up automatically — or push out as IAB Deals API deal IDs. Delivery is then pulled from Google Ad Manager — and from SSP reporting where configured — back into your reports.

The guardrails model

You define the bounds; the negotiation engine stays inside them. Hono never invents a price or accepts terms you didn't authorize.

Price floor

The minimum you'll accept for a product or package. The engine will never counter or accept below your floor.

Target price

The price you're aiming for. Negotiation opens at or above target and only concedes toward the floor along the curve you set.

Concession curve and max rounds

You control how quickly the agent gives ground between target and floor, and cap how many back-and-forth rounds a negotiation can run before it stops.

Auto-accept threshold

Optionally let deals at or above a price you choose accept automatically. Anything below it — or from a low-trust buyer — parks for your review.

Human approval gate

Deal size, floor proximity, guaranteed deals, buyer trust, and first-deal gates decide which deals park for your approval — the last three are on by default.

Hono is a platform, not a counterparty. Every deal is between you and the buyer — Hono acts solely as your configured agent and technology provider.

Ready to put your agent to work?

Connect your sources, publish your media kit, and approve your first deal — free during early access.

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